Snapshot: More Start-Ups to Love!
In anticipation of the Harvard Start-Up Career Fair (Friday, February 1), our student blogger has highlighted more Start-Ups to Love. See these and 85+ participating organizations at the fair! (Read the original blog here.)
Bobo: www.mybobo.com
What it is: A training feedback tool that helps you understand your exercise and daily life by using algorithms that measure intensity of a workout, fitness levels, and need for recovery.
Fun fact: Bobo was founded by Will Ahmed ‘12, a former varsity squash captain.
Bow and Drape: www.bowanddrape.com
What it is: An e-clothier that allows women to design their own clothing based on silhouette, color, and trim.
Fun fact: Daily Candy describes Bow and Drape as a venue to “nip and tuck your way to a tailored closet.” 
Birchbox: www.birchbox.com
What it is: A subscription service that delivers high-end samples directly to members, paired with an online shop and original editorial content.
Fun fact: Each month, users receive a selection of samples of everything from skincare to makeup, as well as fun non-beauty extras.
BrightEdge: www.brightedge.com
What it is: A platform with a technology infrastructure that offers advanced Organic Search Marketing solutions to help marketers extract the most value out of their Search Engine Optimization program.
Fun fact: BrightEdge’s clients include companies such as Chico’s, Enterprise, EventBrite, and Alamo.
Designed Good: www.designedgood.com
What it is: An online editorial and store that creates and sells the most compelling products blending design with social good to connect members with socially-conscious brands.
Fun fact: Membership is free, and Designed Good not only offers things to buy but also articles to read, brands to draw inspiration from, and stories from anyone who would like to share.
hottSpot: www.hottspot.co
What it is: An event aggregator that takes your location and displays events most relevant to you on an intuitive, easy-to-use map interface.
Fun fact: hottSpot’s website allows users to search local events, and discover new ones on their website.
Leaf: www.leaf.me
What it is: A platform that develops technology solutions for merchants to run and grow their businesses.
Fun fact: Leaf includes a custom POS tablet improving the speed of checkout, an online tool simplifying business management, and a consumer app organizing digital receipts. 
PlaceIQ: www.placeiq.com
What it is: A product that utilizes local data to uncover the dynamic context of a location and organizes this into actionable intelligence about a hyper local location.
Fun fact: In one of its most recent campaigns, PlaceIQ drove a 118% life of in-store sales for a major CPG brand.
Julia Eger, ’14
For more information about the Start-Up Fair (and a complete list of participating organizations), click here.
